{"id":17606,"date":"2024-02-28T12:59:10","date_gmt":"2024-02-28T11:59:10","guid":{"rendered":"https:\/\/blue-bees.fr\/blue-print\/"},"modified":"2024-02-28T12:59:10","modified_gmt":"2024-02-28T11:59:10","slug":"blue-print","status":"publish","type":"page","link":"https:\/\/blue-bees.fr\/es\/blue-print\/","title":{"rendered":"Blue print"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbcenter\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb css=\u00bb.vc_custom_1558820647400{padding-top: 75px !important;padding-bottom: 40px !important;}\u00bb][vc_column width=\u00bb5\/6&#8243; offset=\u00bbvc_col-lg-offset-2&#8243;][vc_column_text]<\/p>\n<h5>\u00abLo m\u00e1s importante en la comunicaci\u00f3n es escuchar lo que no se dice.\u00bb<\/h5>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670843615398{padding-top: 12px !important;}\u00bb]<strong>PETER DRUCKER<\/strong>, <em>te\u00f3rico del marketing estadounidense.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbyes\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb css=\u00bb.vc_custom_1678348290801{margin-top: 0px !important;margin-right: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;background-color: #194a75 !important;}\u00bb anchor=\u00bbbeezen\u00bb z_index=\u00bb\u00bb el_class=\u00bbbandeau-desktop\u00bb][vc_column width=\u00bb1\/6&#8243; el_class=\u00bbh1border\u00bb][vc_column_text css=\u00bb.vc_custom_1670845159946{padding-top: 20% !important;padding-bottom: 10% !important;}\u00bb]<\/p>\n<h1>Blue Print<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb5\/6&#8243; offset=\u00bbvc_hidden-xs\u00bb][vc_single_image image=\u00bb17558&#8243; img_size=\u00bbfull\u00bb qode_css_animation=\u00bbelement_from_right\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbyes\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb css=\u00bb.vc_custom_1678348303076{margin-top: 0px !important;margin-right: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;background-color: #194a75 !important;}\u00bb anchor=\u00bbbeezen\u00bb z_index=\u00bb\u00bb el_class=\u00bbbandeau-mobile\u00bb][vc_column el_class=\u00bbh1border\u00bb offset=\u00bbvc_col-lg-offset-0 vc_col-md-offset-0&#8243;][vc_column_text css=\u00bb.vc_custom_1678348621940{padding-top: 5% !important;padding-bottom: 10% !important;}\u00bb]<\/p>\n<h1>Blue Print<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb87&#8243; padding_bottom=\u00bb0&#8243; background_color=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1558916096036{padding-top: 20px !important;}\u00bb z_index=\u00bb\u00bb][vc_column width=\u00bb1\/6&#8243;][\/vc_column][vc_column width=\u00bb4\/6&#8243;][vc_column_text css=\u00bb.vc_custom_1670843663063{padding-top: 30px !important;}\u00bb]<\/p>\n<h2>Quieres hablar de tu empresa, pero \u00bfc\u00f3mo se comunica? \u00bfY qu\u00e9 decir?<\/h2>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670843675485{padding-bottom: 10px !important;}\u00bb]<\/p>\n<h4>Porque la comunicaci\u00f3n abarca muchas cosas&#8230;<br \/>\nComunicar significa multiplicar las ODV (oportunidades de ver) y ODO (oportunidades de o\u00edr) de tu marca.<br \/>\nComunicar significa saber qu\u00e9 quieres decir, a qui\u00e9n quieres dec\u00edrselo, c\u00f3mo quieres dec\u00edrselo, por qu\u00e9 quieres dec\u00edrselo, cu\u00e1ndo quieres dec\u00edrselo y d\u00f3nde quieres dec\u00edrselo&#8230;<br \/>\n\u00a1Un vasto programa!<br \/>\nAs\u00ed pues, toda acci\u00f3n de comunicaci\u00f3n empieza con un proceso de preguntas, sin olvidar que es tan importante a nivel interno como externo: no olvide nunca que tus empleados son tus primeros clientes&#8230;<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/6&#8243; offset=\u00bbvc_hidden-sm vc_hidden-xs\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb87&#8243; padding_bottom=\u00bb0&#8243; background_color=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1558916096036{padding-top: 20px !important;}\u00bb z_index=\u00bb\u00bb][vc_column width=\u00bb1\/6&#8243;][\/vc_column][vc_column width=\u00bb4\/6&#8243;][vc_column_text css=\u00bb.vc_custom_1670844190740{padding-top: 12px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 En lo que respecta a la comunicaci\u00f3n interna<\/span><\/strong>, es decir, dentro de tu empresa, hay dos preguntas que debes hacerte para empezar:<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>\u00bfQu\u00e9 mensaje quieres transmitir? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfQu\u00e9 herramientas y recursos tienes a tu disposici\u00f3n?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844346319{padding-top: 12px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 En cuanto a la comunicaci\u00f3n externa<\/span><\/strong>, se trata de la imagen que quieres dar de tu empresa, los mensajes que quieres enviar a tus clientes y prospectos:<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>\u00bfCu\u00e1les son tus objetivos?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfA qui\u00e9n te diriges? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfC\u00f3mo puedes diferenciarte? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfQu\u00e9 habilidades necesita?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfDispones de recursos internos? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfCu\u00e1l es el presupuesto de tu acci\u00f3n?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfDe cu\u00e1nto tiempo dispones para las acciones previstas?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844335869{padding-top: 12px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 En cuanto a los eventos<\/span><\/strong>, es interesante pensar en los actos corporativos que podr\u00edas imaginar, para tu personal y\/o para un p\u00fablico determinado:<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>\u00bfCu\u00e1l es el objetivo de tu evento?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfQu\u00e9 lugar podr\u00edas utilizar?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfCu\u00e1l es el rendimiento esperado?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfCu\u00e1ntas personas tienes previsto reunir?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfQu\u00e9 acontecimiento original podr\u00edas imaginar?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844379801{padding-top: 12px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 En cuanto a la comunicaci\u00f3n virtual<\/span><\/strong>, tambi\u00e9n hay mucho trabajo por hacer&#8230;<br \/>\n<strong>&gt;&gt; P\u00e1gina web:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>\u00bfA qui\u00e9n va dirigido tu sitio web? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfQu\u00e9 objetivos debes fijarte? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfCu\u00e1l es tu presupuesto?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfEn qui\u00e9n puedes confiar el proyecto?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfC\u00f3mo puedes hacer referencia a tu sitio?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>&gt;&gt; Redes sociales:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>\u00bfQu\u00e9 red social debes elegir para tu comunicaci\u00f3n?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfQu\u00e9 publicar? \u00bfCuando publicar? \u00bfC\u00f3mo lo haces?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>\u00bfCon qu\u00e9 frecuencia?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator type=\u00bbtransparent\u00bb][\/vc_column][vc_column width=\u00bb1\/6&#8243; offset=\u00bbvc_hidden-sm vc_hidden-xs\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb87&#8243; padding_bottom=\u00bb0&#8243; background_color=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1558943529970{padding-top: 10px !important;padding-bottom: 15px !important;}\u00bb z_index=\u00bb\u00bb][vc_column width=\u00bb1\/6&#8243;][\/vc_column][vc_column width=\u00bb2\/6&#8243;][vc_single_image image=\u00bb17443&#8243; img_size=\u00bbfull\u00bb qode_css_animation=\u00bb\u00bb][\/vc_column][vc_column width=\u00bb2\/6&#8243;][vc_single_image image=\u00bb17446&#8243; img_size=\u00bbfull\u00bb qode_css_animation=\u00bb\u00bb][\/vc_column][vc_column width=\u00bb1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb87&#8243; padding_bottom=\u00bb0&#8243; background_color=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1558943529970{padding-top: 10px !important;padding-bottom: 15px !important;}\u00bb z_index=\u00bb\u00bb][vc_column width=\u00bb1\/6&#8243;][\/vc_column][vc_column width=\u00bb5\/6&#8243;][vc_column_text css=\u00bb.vc_custom_1670844669981{padding-bottom: 5px !important;}\u00bb]<\/p>\n<h2 style=\"font-weight: 400;\"><strong>\u00a1Buenas noticias! A todas estas preguntas, aportamos respuestas, despu\u00e9s de haber intercambiado juntos en tus proyectos.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844888567{padding-bottom: 30px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">Aqu\u00ed est\u00e1n algunos ejemplos <\/span> <\/strong>de lo que se puede hacer para crear una buena comunicaci\u00f3n:<\/h4>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844747915{padding-bottom: 20px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 Comunicaci\u00f3n interna: <\/span><\/strong><br \/>\nBolet\u00edn informativo, correos electr\u00f3nicos, creaci\u00f3n de equipos, participaci\u00f3n en acciones conjuntas, talleres, etc.<\/h4>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844761226{padding-bottom: 20px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 Comunicaci\u00f3n externa:<\/span><\/strong><br \/>\nConstrucci\u00f3n de un plan de comunicaci\u00f3n, cambio de identidad visual, redise\u00f1o de tu carta gr\u00e1fica, creaci\u00f3n y realizaci\u00f3n de pegatinas para ventanas o rotulaci\u00f3n de veh\u00edculos, creaci\u00f3n y realizaci\u00f3n de soportes de comunicaci\u00f3n impresos, participaci\u00f3n en ferias profesionales, inserciones publicitarias, anuncios de radio o televisi\u00f3n, patrocinio deportivo, patrocinio cultural, participaci\u00f3n en eventos deportivos y culturales, creaci\u00f3n y realizaci\u00f3n de golosinas y productos derivados, infograf\u00eda, libro dedicado a la historia de tu empresa, etc.<\/h4>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844771781{padding-bottom: 20px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 Eventos:<\/span><\/strong><br \/>\nCreaci\u00f3n de eventos originales internos y externos, conferencias tem\u00e1ticas, organizaci\u00f3n de seminarios, organizaci\u00f3n de eventos culturales y deportivos, etc.<\/h4>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670844779847{padding-bottom: 20px !important;}\u00bb]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 Comunicaci\u00f3n virtual:<\/span><\/strong><br \/>\nCreaci\u00f3n o redise\u00f1o de tu sitio web, blog, campa\u00f1a de mailing y teasing, webinars, v\u00eddeos, newsletter, publicaciones en redes sociales, creaci\u00f3n de un canal de YouTube.<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb padding_top=\u00bb87&#8243; padding_bottom=\u00bb0&#8243; background_color=\u00bb#ffffff\u00bb css=\u00bb.vc_custom_1558943529970{padding-top: 10px !important;padding-bottom: 15px !important;}\u00bb z_index=\u00bb\u00bb][vc_column width=\u00bb1\/6&#8243;][\/vc_column][vc_column width=\u00bb5\/6&#8243;][vc_column_text css=\u00bb.vc_custom_1670844952034{padding-bottom: 5px !important;}\u00bb]<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Hay mucho que hacer y tienes muchas ideas, pero \u00bfpor d\u00f3nde empezar?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670845056629{padding-bottom: 30px !important;}\u00bb]<\/p>\n<h4><a href=\"https:\/\/blue-bees.fr\/es\/out-of-the-blue\/\" rel=\"noopener\"><strong><span style=\"color: #f27620;\">Encontr\u00e9monos  para hablar de tus proyectos!<\/span> <\/strong><\/a><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb][vc_column][vc_separator type=\u00bbtransparent\u00bb down=\u00bb30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbcenter\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb z_index=\u00bb\u00bb css=\u00bb.vc_custom_1558820647400{padding-top: 75px !important;padding-bottom: 40px !important;}\u00bb][vc_column width=\u00bb5\/6&#8243; offset=\u00bbvc_col-lg-offset-2&#8243;][vc_column_text] \u00abLo m\u00e1s importante en la comunicaci\u00f3n es escuchar lo que no se dice.\u00bb [\/vc_column_text][vc_column_text css=\u00bb.vc_custom_1670843615398{padding-top: 12px !important;}\u00bb]PETER DRUCKER, te\u00f3rico del marketing estadounidense.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbyes\u00bb type=\u00bbgrid\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-17606","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue print - Blue Bees<\/title>\n<meta name=\"description\" content=\"Soignez-vous l\u2019image de votre entreprise ? 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