{"id":17602,"date":"2024-02-28T12:48:13","date_gmt":"2024-02-28T11:48:13","guid":{"rendered":"https:\/\/blue-bees.fr\/blue-print\/"},"modified":"2024-02-28T12:59:59","modified_gmt":"2024-02-28T11:59:59","slug":"blue-print","status":"publish","type":"page","link":"https:\/\/blue-bees.fr\/en\/blue-print\/","title":{"rendered":"Blue print"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1558820647400{padding-top: 75px !important;padding-bottom: 40px !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-2&#8243;][vc_column_text]<\/p>\n<h5>The most important thing in communication is to hear what is not being said.&#8221; <\/h5>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670843615398{padding-top: 12px !important;}&#8221;]<strong>PETER DRUCKER<\/strong>, <em>American marketing theorist.<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1678348290801{margin-top: 0px !important;margin-right: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;background-color: #194a75 !important;}&#8221; anchor=&#8221;beezen&#8221; z_index=&#8221;&#8221; el_class=&#8221;bandeau-desktop&#8221;][vc_column width=&#8221;1\/6&#8243; el_class=&#8221;h1border&#8221;][vc_column_text css=&#8221;.vc_custom_1670845159946{padding-top: 20% !important;padding-bottom: 10% !important;}&#8221;]<\/p>\n<h1>Blue Print<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_single_image image=&#8221;17557&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;element_from_right&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; css=&#8221;.vc_custom_1678348303076{margin-top: 0px !important;margin-right: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;background-color: #194a75 !important;}&#8221; anchor=&#8221;beezen&#8221; z_index=&#8221;&#8221; el_class=&#8221;bandeau-mobile&#8221;][vc_column el_class=&#8221;h1border&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0&#8243;][vc_column_text css=&#8221;.vc_custom_1678348621940{padding-top: 5% !important;padding-bottom: 10% !important;}&#8221;]<\/p>\n<h1>Blue Print<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;87&#8243; padding_bottom=&#8221;0&#8243; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1558916096036{padding-top: 20px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1670843663063{padding-top: 30px !important;}&#8221;]<\/p>\n<h2>You want to talk about your company but how to communicate? And what should you say?<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670843675485{padding-bottom: 10px !important;}&#8221;]<\/p>\n<h4>Because communication includes many things&#8230;<br \/>\nCommunicating means multiplying the OTS (opportunities to see) and OTH (opportunities to hear) of your brand.<br \/>\nCommunicating means knowing what you want to say, to whom you want to say it, how you want to say it, why you want to say it, when you want to say it and where you want to say it&#8230;<br \/>\nQuite a vast program!<br \/>\nSo any communication action starts with a questioning, without forgetting that communicating is as important internally as externally: never forget that your employees are your first clients&#8230;<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;87&#8243; padding_bottom=&#8221;0&#8243; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1558916096036{padding-top: 20px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;4\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1670844190740{padding-top: 12px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 As far as internal communication is concerned<\/span><\/strong> i.e. within your company &#8211; here are two questions to ask yourself in order to get started:<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>What message do I need to get across?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What tools and resources do I have at my fingertips?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844346319{padding-top: 12px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 On the external communication side<\/span><\/strong>, it&#8217;s about the image you want to give to your company, the messages you want to send to your clients and prospects:<\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>What are your goals? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>Who are you talking to? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>How can you be different?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What skills do you need? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>Do you have internal resources? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What is your budget to carry out your action? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>How much available time do you have for the planned actions?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844335869{padding-top: 12px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 On the events side<\/span><\/strong>, it is interesting to think about the corporate events you could imagine &#8211; for your employees and\/or a targeted public: <\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>What is the purpose of your event? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What venue could you use? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What is the expected return? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>How many people are you planning to gather?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What original event could you imagine?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844379801{padding-top: 12px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 In terms of virtual communication<\/span><\/strong>, there is also a lot of work to do&#8230;<br \/>\n<strong>&gt;&gt; Website:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>Who is your website aimed at? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What are the objectives of your website?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What is your budget? <\/em><\/h4>\n<\/li>\n<li>\n<h4><em>Who can you trust with the project?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>How to reference your website?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>&gt;&gt; Social Networks:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h4><em>Which social network to choose for your communication?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>What to publish? When to post? How to post?<\/em><\/h4>\n<\/li>\n<li>\n<h4><em>How often?<\/em><\/h4>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;87&#8243; padding_bottom=&#8221;0&#8243; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1558943529970{padding-top: 10px !important;padding-bottom: 15px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;17442&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;2\/6&#8243;][vc_single_image image=&#8221;17445&#8243; img_size=&#8221;full&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;87&#8243; padding_bottom=&#8221;0&#8243; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1558943529970{padding-top: 10px !important;padding-bottom: 15px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1670844669981{padding-bottom: 5px !important;}&#8221;]<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Good news! To all these questions, we bring answers, after having discussed together about your projects.<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844888567{padding-bottom: 30px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">Here are some examples <\/span> <\/strong>of what can be done to create a beautiful communication:<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844747915{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 Internal communication:<\/span><\/strong><br \/>\nNewsletter, emails, team building, participation in joint actions, workshops, etc.<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844761226{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 External communication:<\/span><\/strong><br \/>\nConstruction of a communication plan, change of visual identity, redesign of your graphic charter, creation and realization of window stickers or vehicle marking, creation and realization of print communication supports, participation in trade shows, advertising insertions, radio or TV commercials, sports sponsorship, cultural sponsorship, participation in sports and cultural events, creation and realization of goodies and derivative products, infographics, book dedicated to the history of your company, etc.<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844771781{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 Events:<\/span><\/strong><br \/>\nSetting up original internal and external events, thematic conferences, organization of seminars, organization of cultural and sports events, etc.<\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670844779847{padding-bottom: 20px !important;}&#8221;]<\/p>\n<h4><strong><span style=\"color: #f27620;\">\u2022 Virtual communication:<\/span><\/strong><br \/>\nCreation or redesign of your website, blog, mailing and teasing campaign, webinars, videos, newsletter, publications on social networks, creation of a YouTube channel.<\/h4>\n<p>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; padding_top=&#8221;87&#8243; padding_bottom=&#8221;0&#8243; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1558943529970{padding-top: 10px !important;padding-bottom: 15px !important;}&#8221; z_index=&#8221;&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;5\/6&#8243;][vc_column_text css=&#8221;.vc_custom_1670844952034{padding-bottom: 5px !important;}&#8221;]<\/p>\n<h2 style=\"font-weight: 400;\"><strong>There is a lot to do and you have many ideas but where to start?<\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670845056629{padding-bottom: 30px !important;}&#8221;]<\/p>\n<h4><a href=\"https:\/\/blue-bees.fr\/en\/out-of-the-blue\/\" rel=\"noopener\"><strong><span style=\"color: #f27620;\">Let&#8217;s meet and talk about your projects!<\/span> <\/strong><\/a><\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_separator type=&#8221;transparent&#8221; down=&#8221;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1558820647400{padding-top: 75px !important;padding-bottom: 40px !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-2&#8243;][vc_column_text] The most important thing in communication is to hear what is not being said.&#8221; [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1670843615398{padding-top: 12px !important;}&#8221;]PETER DRUCKER, American marketing theorist.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;yes&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-17602","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blue print - Blue Bees<\/title>\n<meta name=\"description\" content=\"Soignez-vous l\u2019image de votre entreprise ? 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